Choosing Pieces That Pass the Heirloom Test

In a world of flash sales and fast fashion, it’s easy to forget that not everything should be disposable. At Averfelt, we make seasonal objects with staying power. The kind that get passed down, not tossed out. The kind that still matter ten years from now.

We call it the Heirloom Test — and everything we create has to pass it.

What Is the Heirloom Test?

The Heirloom Test is simple. We ask ourselves:

• Will this still be beautiful next year?

• Will it hold up after a decade of use?

• Will someone want to keep it — or pass it down?

• Will it tell a story, or become one?

If the answer isn’t a confident yes, it doesn’t make it into production.

Built to Hold Shape (and Attention)

Unlike floppy novelty stockings or dollar-bin decor, Averfelt stockings are sculptural by design. We use dense, structured wool that keeps its form, year after year. No sagging. No fading. No unraveling. These pieces don’t wilt under pressure.

They’re meant to be the centerpiece of the mantel. The conversation starter. The one piece of holiday décor that your guests can’t stop talking about.

More Than a Moment

Fast holiday decor is easy to forget. Heirloom objects become tradition. They come with a story — where you found it, who it reminded you of, when it first hung by the fire.

That’s why every Averfelt design carries intention. Whether it’s our bold koi fish stocking or our offbeat pelican, these pieces are made to mean something. They’re memory-makers in wool form.

A Sustainable Legacy

Heirlooms aren’t just emotional. They’re ecological. When something lasts, you don’t replace it. You don’t landfill it. You love it longer.

We create small-batch felt goods that are:

• Made from 100% natural wool

• Compostable (yes, really)

• Handmade by women artisans in Nepal

• Packaged with minimal, recyclable materials

You won’t find glitter that flakes off in a week. You won’t find plastic. You’ll find quality that holds up — and stands out.

Pass It On

We know we’re not just making stockings. We’re making objects that will live in attics and hope chests and grown-up nostalgia. Pieces that your kids will pull out in twenty years and remember as the stocking. The one that always hung on the left. The one that looked like a koi, or a parrot, or a sumo wrestler.

That’s the magic of an heirloom. And it’s the standard we hold ourselves to.

So if you’re looking for something seasonal but not short-lived, welcome to Averfelt.

We’re not just here for the holiday. We’re here for the story.